LAWLESS BREWING CO.
we have a successful track record
with the numbers to prove it
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Our agency’s mission:
To establish Lawless as the go-to spot for everyone in the neighborhood.
2.1M
Raise brand awareness of the brewery, targeting the non-followers while deepening engagement with Lawless’ community especially in the Noho local area.
Organic Impressions
1.95M
Client Goal:
Leverage trending formats to create authentic and relatable content highlighting @lawlessbeer brand identity, upcoming events, and beer releases.
Strategy:
Paid +
Organic Impressions
810,050
8,906 to 12,011
Post Reach
Instagram Followers
Growth
1. Creatively direct a month of content across various social platforms.
2. Filming & editing the content within two weeks in advance.
3. Develop a consistent content calendar, posting 4-5 times weekly across platforms.
4. Prioritize community interaction with daily engagement and timely DM responses.
5. Analyze performance metrics to refine our strategy.
6. Create, develop & utilize a paid advertisement to broaden the target audience (interests in brewing, food/beverage, local events, hosting an event, etc).
7. Create weekly email campaigns on the current events happening & send them out to our evolving email list.
Execution: